Global Market Expansion Marel Poultry's recent inauguration of its Global Production Centre in India highlights its strategic focus on expanding regional manufacturing capabilities to serve the growing poultry processing markets in Asia-Pacific, offering opportunities to introduce tailored processing solutions to local clients.
Innovative Product Launches The company's recent launch of advanced processing systems such as the leg processing system and award-winning filleting machines indicates a commitment to innovation, providing prospects to position these high-performance solutions to poultry processing facilities seeking efficiency upgrades.
Industry Event Presence Active participation in major industry events like AgroWorld Kazakhstan, IPPE, and Seafood Expo North America demonstrates Marel Poultry’s visibility in key markets, creating opportunities to engage with potential clients interested in integrated, food-safe processing solutions.
Sustainability & Food Safety As a provider dedicated to food safety and sustainability, Marel Poultry appeals to processors prioritizing compliant and eco-friendly operations, opening a pathway to offer its innovative systems to companies looking to enhance their sustainability profiles.
Technology & Digitalization Utilizing advanced technology platforms and digital tools such as the 3DEXPERIENCE Platform and Google Cloud, Marel Poultry positions itself as a tech-forward partner, enabling sales conversations centered around automation, data integration, and Industry 4.0 adoption in poultry processing plants.