Small but connected Target potential partnerships and service upsell with its network-driven approach, highlighting opportunities in crisis management, media training, and economic analysis to expand from core PR services.

Expansion potential Position offerings around scalable team solutions for clients requiring flexible staffing and turnkey campaign management, leveraging their model of fitting consultants to client needs.

Tech stack leverage Offer modern digital PR capabilities on top of WordPress, Divi/Elementor sites, and Microsoft 365 collaboration to enhance content distribution, analytics, and client dashboards.

Financial health With reported revenue in the mid six-figure to lower seven-figure range and a lean team, present pricing strategies and retainer models suitable for small to mid-market clients seeking high-impact PR.

Detroit market focus Capitalize on Michigan political, educational, and business networks by offering targeted public affairs, crisis readiness, and reputation management services tailored to regional stakeholders.