Niche Market Focus Mark'ennovy specializes in customized contact lenses for myopia and presbyopia management, targeting eye care professionals who require tailored solutions for diverse patient needs. This presents an opportunity to offer complementary precision lens technologies or related vision care products to their professional network.

Recent Digital Innovations With the launch of the new My'Ennovy portal and collaborations such as with Accredible for certification, the company is investing in digital tools that enhance customer engagement and professional development. Sales strategies could include providing advanced digital solutions or training programs tailored to their evolving platform.

Collaborative R&D Efforts Partnering with research institutions like the Brien Holden Vision Institute on EDOF lenses indicates openness to innovative products. This suggests a potential sales opportunity for high-tech materials, research collaborations, or upcoming breakthrough solutions in contact lens technology.