Niche Market Focus Market Authority specializes in research-driven sales empowerment within the local media industry, providing tailored insights that can be leveraged to develop targeted marketing strategies and build stronger client relationships in this specific sector.
Data-Driven Approach The company has conducted over 600,000 live interviews across 11 countries, demonstrating a robust capability in primary research, which can be valuable for clients seeking reliable, localized data to enhance their sales campaigns.
Recent Expansion With recent leadership appointments and acquisitions, such as the hiring of a new city manager and the purchase of Stub, there are growth opportunities to provide localized consulting and advanced research services tailored to expanding markets.
Tech Stack Utilization Utilizing a variety of technologies including MySQL, Apache, and Hotjar, Market Authority indicates a solid technical foundation, opening avenues to offer data analytics, website optimization, and research technology solutions to clients.
Growth Potential Despite a modest revenue range of 1 to 10 million dollars, the company's focus on innovative research and sales training in a niche industry positions it well to develop strategic partnerships and expand its client base in local and regional media markets.