Niche market focus Market Authority operates in the local media market research space with a strong emphasis on sales empowerment programs, presenting an opportunity to upsell tailored research-driven training and high-ROI sales enablement services to local media buyers and publishers.

Evidence of impact Extensive primary research footprint with over 600,000 live interviews across 11 countries demonstrates credibility and a track record that can be leveraged to secure larger, multi-market deals and premium research offerings.

Growth levers Revenue in the mid single digits to low tens of millions and a lean team suggests upside through scalable digital productization of sales programs, ongoing retainer services, and add‑on analytics—target agencies and media networks seeking efficiency gains.

Recent leadership signals New leadership appointment in 2023 and prior acquisition activity indicate a willingness to expand capabilities and partnerships, presenting opportunities for channel partnerships, co-branded research projects, and expanded service suites.

Tech-enabled delivery Tech stack including WordPress, analytics and live chat tools, and collaboration platforms supports scalable online programs; propose packaged online training, self-serve research portals, and integrated sales playbooks to broaden reach.