Growth through acquisitions MarketSource has expanded via acquisition of Salelytics in 2023, signaling readiness to scale outsourced sales and contact center capabilities. This creates cross-sell opportunities with Salelytics clients and potential for integrated BPO and sales enablement solutions.

Leadership expansion Recent appointment of a new president in 2025 suggests strategic direction and potential renegotiation of large enterprise contracts. Leverage leadership change to open discussions on refreshed revenue strategies and long-term partnerships.

In-store engagement tech Product initiatives like AskMe launched in 2022 indicate a focus on live brand expertise across channels. Sales opportunities exist in elevating client experiences with omnichannel engagement solutions, combining in-store, online, and mobile support.

Mid to large market focus Serving 200+ mid-sized and large firms with a revenue range of 25–50 million suggests a client base that values scalable, outsourced sales and marketing. Position as a strategic partner for revenue growth programs, channel enablement, and cost control.

Tech-enabled services Tech stack includes Google Ads, Shopify, Office 365, GTM, and analytics tools. This enables data-driven marketing and sales enablement. Propose partnerships offering integrated tech-led campaigns, performance analytics, and automation to optimize ROAS for clients.