People-centric value Leverage MMA Michigan’s people-focused approach to position cross-sell opportunities in group benefits, risk management, and employee wellness programs by highlighting how a dedicated multi-discipline team can tailor solutions to client organizations.

National network leverage Emphasize access to Marsh & McLennan’s global resources and capabilities to enterprise clients seeking scale, complex risk management, or multi-state benefits programs that require coordinated expertise beyond a local firm.

Leadership expansion Target organizations undergoing leadership or benefits leadership changes, using the recent VP hires as signals of growth and capability in health and benefits, which can open doors for strategic reviews and contract extensions.

Revenue-focused targeting Position MMA MI as a mid-market player with a proven revenue band and scalable solutions, appealing to growing firms in need of robust benefits administration and risk management without the rigidity of larger brokers.

Tech-enabled insights Highlight the firm’s digital presence and data capabilities (WordPress, Google Analytics, CRM-ready footprint) to offer data-driven benefits benchmarking, wellness analytics, and measurable ROI demonstrations to potential clients.