Insights

Strong Local Heritage Mast General Store’s deep roots in small-town communities and its reputation as a nostalgic, destination retail experience present opportunities for partnerships focused on local collaborations, regional branding, and community-driven marketing initiatives.

Diverse Product Portfolio With a broad product range spanning outdoor gear, traditional fashion, country foods, and old-fashioned candies, the company can be targeted for cross-promotional campaigns, exclusive product collaborations, and bundled offerings tailored to their wide customer base.

Recent Strategic Expansions Recent acquisitions and partnerships, such as with M-Prints and Cheerwine, suggest openness to new product lines and regional brands, creating sales opportunities in apparel customization, food collaborations, and exclusive branded merchandise.

Tech-Enabled Expansion Mast General Store leverages an omnichannel sales model, streamlining operations through partners like Avalara and Celerant, indicating readiness for innovative technology solutions, digital marketing tools, and e-commerce enhancements to boost sales and customer engagement.

Community and Collaboration Active involvement in community partnerships and collaborations with well-known brands like Columbia Sportswear opens avenues for co-branded campaigns, seasonal promotions, and exclusive merchandise targeted at their loyal customer segments.

Similar companies to Mast General Store

Mast General Store Tech Stack

Mast General Store uses 8 technology products and services including Microsoft 365, Handlebars, Moment.js, and more. Explore Mast General Store's tech stack below.

  • Microsoft 365
    Email
  • Handlebars
    Javascript Frameworks
  • Moment.js
    Javascript Libraries
  • UPS
    Logistics
  • Google Code Prettify
    Miscellaneous
  • Cloudflare Bot Management
    Security
  • Google Tag Manager
    Tag Management
  • MouseFlow
    Web Analytics

Media & News

Mast General Store's Email Address Formats

Mast General Store uses at least 1 format(s):
Mast General Store Email FormatsExamplePercentage
First@mastgeneralstore.comJohn@mastgeneralstore.com
67%
FirstL@mastgeneralstore.comJohnD@mastgeneralstore.com
16%
First.Last@mastgeneralstore.comJohn.Doe@mastgeneralstore.com
10%
Last@mastgeneralstore.comDoe@mastgeneralstore.com
7%

Frequently Asked Questions

Where is Mast General Store's headquarters located?

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Mast General Store's main headquarters is located at Valle Crucis, NC 28607 US. The company has employees across 4 continents, including North AmericaAfricaAsia.

What is Mast General Store's official website and social media links?

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Mast General Store's official website is mastgeneralstore.com and has social profiles on LinkedIn.

How much revenue does Mast General Store generate?

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As of October 2025, Mast General Store's annual revenue is estimated to be $5M.

What is Mast General Store's NAICS code?

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Mast General Store's NAICS code is 44-45 - Retail Trade.

How many employees does Mast General Store have currently?

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As of October 2025, Mast General Store has approximately 221 employees across 4 continents, including North AmericaAfricaAsia. Key team members include Chief Executive Officer: G. H.Chief Financial Officer: M. G.President & Coo: D. C.. Explore Mast General Store's employee directory with LeadIQ.

What industry does Mast General Store belong to?

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Mast General Store operates in the Retail industry.

What technology does Mast General Store use?

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Mast General Store's tech stack includes Microsoft 365HandlebarsMoment.jsUPSGoogle Code PrettifyCloudflare Bot ManagementGoogle Tag ManagerMouseFlow.

What is Mast General Store's email format?

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Mast General Store's email format typically follows the pattern of First@mastgeneralstore.com. Find more Mast General Store email formats with LeadIQ.

When was Mast General Store founded?

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Mast General Store was founded in 1980.

Mast General Store

RetailNorth Carolina, United States201-500 Employees

With roots in the rural community of Valle Crucis, North Carolina, the Mast General Store has grown to include eleven locations in four states. The Original Mast Store was opened in 1883 and carried everything from cradles to caskets. The store is the center of the community and is inspiration behind new “old” locations in other cities and towns.

Called a destination by travel journalist Charles Kuralt, the Mast Store is known for its wide collection of goods – something for everyone from one to 101. All locations are in rehabilitated buildings along revitalizing main streets in North Carolina, South Carolina, Virginia, and Tennessee. The merchandise includes traditional fashions, comfortable footwear, outdoor and travel gear, country gourmet foods, toys powered by imagination, and over 500 old-fashioned candies. The goal for employees at the Mast Store is to provide quality goods at fair prices with old-fashioned, friendly service. 

In addition to physical locations, the Mast Store has an online store where guests can wander virtual aisles filled with the same goods. 

To learn more about the Mast Store, including details about employment, visit www.MastGeneralStore.com.

Section iconCompany Overview

Headquarters
Valle Crucis, NC 28607 US
NAICS Code
44-45 - Retail Trade
Founded
1980
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    Mast General Store's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Mast General Store's revenue is estimated to be in the range of $100M$250M

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