Insights

Rapid Franchise Growth Matchbox has demonstrated strong expansion within Australia through its over 25 stores across Victoria, Queensland, and Western Australia, indicating a readiness to scale partnerships and supply chain solutions for franchise expansion needs.

Innovative Collaborations The recent partnership with SpaceX to launch miniature replicas of spacecraft showcases Matchbox's innovative branding approaches, presenting opportunities to develop co-branded merchandise and experiential marketing collaborations.

Niche Market Position As a leading independent kitchenware retailer with a curated selection of premium brands, Matchbox appeals to discerning consumers, creating sales opportunities for premium and specialist kitchen products and accessories targeted at quality-conscious shoppers.

Technology Engagement Utilizing platforms such as Magento, Hotjar, and Google Maps, Matchbox emphasizes online and omnichannel shopping experiences, offering avenues to integrate advanced e-commerce solutions, digital marketing tools, and customer engagement strategies.

Market Potential Operating in a niche segment with a revenue range of up to $10 million, Matchbox presents opportunities for targeted sales growth through exclusive product offerings, franchise support services, and expansion into new Australian markets or adjacent categories.

Similar companies to Matchbox (Australia)

Matchbox (Australia) Tech Stack

Matchbox (Australia) uses 8 technology products and services including Rakuten, Hotjar, Magento, and more. Explore Matchbox (Australia)'s tech stack below.

Rakuten
Affiliate Advertising Networks
Hotjar
Analytics
Magento
E-commerce
Envoy
Load Balancers
Google Maps
Maps
Ahrefs
Search Marketing
X-XSS-Protection
Security
Twitter
Widgets

Media & News

Matchbox (Australia)'s Email Address Formats

Matchbox (Australia) uses at least 1 format(s):

Matchbox (Australia) Email Formats	Example	Percentage
First.Last@matchbox.com.au	John.Doe@matchbox.com.au	38%
First@matchbox.com.au	John@matchbox.com.au	12%
First.Last@matchbox.com.au	John.Doe@matchbox.com.au	13%
First.Last@matchbox.com.au	John.Doe@matchbox.com.au	37%

Frequently Asked Questions

Where is Matchbox (Australia)'s headquarters located?

Matchbox (Australia)'s main headquarters is located at Melbourne, Victoria Australia. The company has employees across 1 continents, including Oceania.

What is Matchbox (Australia)'s official website and social media links?

Matchbox (Australia)'s official website is matchbox.com.au and has social profiles on LinkedIn.

What is Matchbox (Australia)'s NAICS code?

Matchbox (Australia)'s NAICS code is 44-45 - Retail Trade.

How many employees does Matchbox (Australia) have currently?

As of February 2026, Matchbox (Australia) has approximately 38 employees across 1 continents, including Oceania. Key team members include Owner: D. C.Owner: C. C.Ecommerce And Marketing Manager: L. O.. Explore Matchbox (Australia)'s employee directory with LeadIQ.

What industry does Matchbox (Australia) belong to?

Matchbox (Australia) operates in the Retail industry.

What technology does Matchbox (Australia) use?

Matchbox (Australia)'s tech stack includes RakutenHotjarMagentoEnvoyGoogle MapsAhrefsX-XSS-ProtectionTwitter.

What is Matchbox (Australia)'s email format?

Matchbox (Australia)'s email format typically follows the pattern of First.Last@matchbox.com.au. Find more Matchbox (Australia) email formats with LeadIQ.

When was Matchbox (Australia) founded?

Matchbox (Australia) was founded in 1996.

Matchbox (Australia)

Q: What is Matchbox (Australia)'s official website and social media links?

Matchbox (Australia)'s official website is matchbox.com.au. Matchbox (Australia) has social profiles on LinkedIn.

Q: How many employees does Matchbox (Australia) have currently?

Matchbox (Australia) has approximately 38 employees.

Q: What technology does Matchbox (Australia) use?

Matchbox (Australia)'s tech stack includes Google Tag Manager, TikTok Pixel, Mailgun, HSTS, Mautic.

Q: What is Matchbox (Australia)'s NAICS code?

Matchbox (Australia)'s NAICS code is 44-45 (Retail Trade).

RetailVictoria, Australia11-50 Employees

Matchbox, a franchise, is one of Australia’s leading independent kitchenware & cookware retailers. With over 25 stores in Victoria, QLD & WA, Matchbox stocks a range of everyday & specialist kitchenware products. Brands include: Anolon, Maxwell & Williams, KitchenAid, Wilton, Tefal by Jamie Oliver, Global, Cuisinart, Essteele, Circulon, Magimix, Mundial, Wusthoff, Woll, Riedel, Scanpan and more. 

Franchises available.

Australian Winner - 2012 Global Innovation Award (gia)
BRW Fastest Franchises list 2013

Browse products, stores or franchise opportunities: matchbox.com.au