Insights

New Product Launches Maurice Lacroix has been consistently launching new watch collections, such as the AIKON Automatic Wotto Limited Edition and the Masterpiece Skeleton. These new releases offer sales representatives the opportunity to engage with existing customers and attract new ones by showcasing the latest designs and innovations.

Diversification of Materials The introduction of new materials in the Aikon collection, including titanium, presents a sales opportunity to target customers looking for high-quality and durable timepieces. Sales development representatives can leverage this to differentiate Maurice Lacroix from competitors and appeal to a broader market segment.

Expansion into New Locations Opening a new boutique in Zurich signifies Maurice Lacroix's expansion strategy. Sales professionals can capitalize on this by targeting customers in the Swiss market who now have easier access to the brand. The new location provides a physical space for personalized customer interactions, enhancing the overall sales experience.

Award-Winning Reputation With over a dozen major awards for watch design and craftsmanship, Maurice Lacroix has established a reputation for excellence in the luxury watch industry. Sales representatives can leverage this recognition to build trust with customers and position the brand as a premium choice for those seeking quality and style.

Partnership with DKSH The acquisition of Maurice Lacroix by DKSH, a leading Market Expansion Services provider in Asia, opens up sales opportunities in new markets. Sales development representatives can tap into DKSH's extensive network and expertise to drive brand awareness, distribution, and sales growth in Asian markets, leveraging the partnership for mutual benefit.

Maurice Lacroix Tech Stack

Maurice Lacroix uses 8 technology products and services including cdnjs, jsDelivr, RSS, and more. Explore Maurice Lacroix's tech stack below.

  • cdnjs
    Content Delivery Network
  • jsDelivr
    Content Delivery Network
  • RSS
    Content Management System
  • Salesforce
    Customer Relationship Management
  • MooTools
    Javascript Frameworks
  • spin.js
    Javascript Frameworks
  • Underscore.js
    Javascript Libraries
  • ZURB Foundation
    UI Frameworks

Media & News

Maurice Lacroix's Email Address Formats

Maurice Lacroix uses at least 1 format(s):
Maurice Lacroix Email FormatsExamplePercentage
First.Last@mauricelacroix.comJohn.Doe@mauricelacroix.com
39%
FLast@mauricelacroix.comJDoe@mauricelacroix.com
20%
FMiddleLast@mauricelacroix.comJMichaelDoe@mauricelacroix.com
2%
First.Last@mauricelacroix.comJohn.Doe@mauricelacroix.com
39%

Frequently Asked Questions

Where is Maurice Lacroix's headquarters located?

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Maurice Lacroix's main headquarters is located at Rue des Rangiers 21 Saignelegier, JU 2350 CH. The company has employees across 5 continents, including EuropeNorth AmericaAsia.

What is Maurice Lacroix's phone number?

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You can contact Maurice Lacroix's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Maurice Lacroix's official website and social media links?

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Maurice Lacroix's official website is mauricelacroix.com and has social profiles on LinkedIn.

How much revenue does Maurice Lacroix generate?

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As of September 2024, Maurice Lacroix's annual revenue reached $35M.

What is Maurice Lacroix's SIC code NAICS code?

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Maurice Lacroix's SIC code is 5944 - Jewelry Stores NAICS code is 423940 - Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers.

How many employees does Maurice Lacroix have currently?

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As of September 2024, Maurice Lacroix has approximately 73 employees across 5 continents, including EuropeNorth AmericaAsia. Key team members include Managing Director: S. W.Director Global Supply Chain: F. Q.Sales Director Emea: P. L.. Explore Maurice Lacroix's employee directory with LeadIQ.

What industry does Maurice Lacroix belong to?

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Maurice Lacroix operates in the Retail Luxury Goods and Jewelry industry.

What technology does Maurice Lacroix use?

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Maurice Lacroix's tech stack includes cdnjsjsDelivrRSSSalesforceMooToolsspin.jsUnderscore.jsZURB Foundation.

What is Maurice Lacroix's email format?

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Maurice Lacroix's email format typically follows the pattern of . Find more Maurice Lacroix email formats with LeadIQ.

When was Maurice Lacroix founded?

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Maurice Lacroix was founded in 1975.
Maurice Lacroix

Maurice Lacroix

Retail Luxury Goods and JewelryJura, Switzerland51-200 Employees

Maurice Lacroix is based in Saignelégier, located in the Jura region, an area noted for its watchmaking prowess. The past 40 years, the Swiss watchmaking company has produced watches reputed for their high perceived value and attention to details. In 2006, the Swiss watchmaking company designed and developed it first in-house movement and over successive years this has grown to 15 in-house Manufacture calibers. 
The company has won over a dozen major awards for its watches over the years, with industry panels recognizing its design, ingenious creativity and craftsmanship. Maurice Lacroix watches are distributed in 2’200 points of sale. 
It continues to grow, based on a winning formula of quality, reliability, ingenuity and determination, expressed through fresher and high perceived value designs backed by patented technologies. The company relentlessly seeks to deliver a new perspective on time to reward and accompany consumers in their quest of success. It is this “Passion for Progress” which is at the heart of the brand’s culture
On July 1, 2011, DKSH, a Swiss company based in Zurich and the leading Market Expansion Services provider in Asia, acquired a controlling stake in the Maurice Lacroix group. With 780 business locations and 30,320 employees, DKSH is present in 36 countries and generated net sales of 10.5 billion Swiss francs in 2016.

Section iconCompany Overview

Headquarters
Rue des Rangiers 21 Saignelegier, JU 2350 CH
Phone number
SIC Code
5944 - Jewelry Stores
NAICS Code
423940 - Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers
Founded
1975
Employees
51-200

Section iconFunding & Financials

  • $10M$50M

    Maurice Lacroix's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $10M$50M

    Maurice Lacroix's revenue is in the range of $10M$50M

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