Expansion Opportunities MaxLiving has expanded beyond clinical services with a bilingual home exercise video program and a Canada-focused online store, indicating demand for scalable distribution and localization. This creates sales opportunities in cross-border e-commerce optimization, content licensing, and partner channels to broaden reach in wellness markets.

Marketing and CRM The use of HubSpot Analytics and related tools shows a strong foundation for marketing automation and lead nurturing. There is room to upsell advanced CRM and marketing services, A/B testing, segment-based campaigns for clinics, and performance analytics to optimize patient acquisition and retention.

Digital Health Platform Recent video initiatives point to potential for a paid digital health platform or enhanced tele-coaching. Opportunities include streaming video monetization, mobile app integration, multilingual content delivery, and partnerships with equipment or apparel vendors to expand the chiropractic care ecosystem.

Partnership Growth Past collaborations with SpreadJoy and a community-focused approach indicate a favorable climate for corporate wellness programs and NGO partnerships. This creates sales opportunities with employers, insurers, and health-focused organizations seeking wellness solutions and shared-value models.

Scale and Efficiency With revenue in the 50-100 million range and a mid-sized team, MaxLiving has budget for scalable tools and security. This suggests opportunities to offer practice management software, ERP integrations, cybersecurity hardening, and scalable hosting or content distribution services to support growth and compliance.