Market need Healthcare providers face substantial patient financial distress and high self-pay exposure, presenting a clear growth opportunity for maxRTE’s insurance discovery solution to reduce bad debt and improve collections.

Revenue impact With annual revenue in the low to mid millions and a target of capturing 15-20% coverage discovery for self-pay patients, there is potential to upsell to larger hospital networks seeking to optimize payer mix and revenue cycle management.

Integrations The capability to easily integrate with EHRs positions maxRTE to engage health systems already prioritizing seamless interoperability, making a compelling case for IT-led pilots in mid-to-large hospitals and clinics.

Tech leverage Utilizing cloud-native infrastructure such as EKs and edge-friendly delivery can be highlighted to potential buyers as scalable, secure, and resilient, aligning with enterprise IT and data security requirements.

Expansion opportunities Target adjacent markets and partners in payer ecosystems, government programs, and worker’s comp or Cobra coverage channels to broaden the addressable market and create cross-sell opportunities with existing insurer and provider networks.