Strategic partnerships Opportunity to leverage existing collaboration with See’s Candies to co-create limited edition flavors and cross-promote through both brands’ channels, expanding reach into premium confectionery customers and gift occasions.

Co-branded opportunities Capitalize on current partnerships to propose co-branded retail and online campaigns, combining ice cream with partner products for seasonal shelf promotions, bundled gift sets, and loyalty program offers.

Expansion potential Recent store openings and product innovations (oat milk line, house-baked cookies) indicate appetite for growth; identify opportunities to scale via wholesale partnerships, pop-ups, and regional distribution in nearby California markets.

Digital channels Active tech stack (Shopify, Google Ads, Klaviyo, HubSpot) enables targeted digital selling, retargeting, and email marketing; propose performance-driven campaigns to boost D2C sales, seasonal promotions, and cross-sell with confectionery partnerships.

Sustainability & community Community and social initiatives (Sprinkled With Pride, Friends of Education) create a narrative for purpose-driven sales campaigns; suggest CSR-aligned promotions to attract like-minded retailers and consumers, potentially unlocking new partnership opportunities with LGBTQ+ and education-focused organizations.