Niche Market Focus Mcfarlane Consulting operates within the performing arts industry with a small team, indicating a specialized service offering that can benefit from targeted outreach to arts organizations seeking consulting or strategic support.

Growth Opportunities With revenue up to one million and a limited employee base, there is potential for expansion through partnerships or new service offerings tailored to small arts companies or community arts programs.

Technology Adoption Utilizing standard web technologies such as jQuery, ASP.NET, and Windows Server suggests a focus on efficient digital presence, which can be leveraged to introduce innovative online solutions for clients.

Market Competitiveness Compared to large consulting firms like McKinsey and BCG, Mcfarlane’s smaller size presents an opportunity to position as a personalized, agile alternative for arts organizations needing specialized consulting.

Potential Partnership The company's geographic location in Saint Paul and focus in arts can open doors for collaborations with local cultural institutions and regional arts councils to expand service offerings.