Boutique photography Small team (2-10 employees) with nearly 20 years of photography experience, presenting a personalized, high-touch service that can be positioned as a premium offering to businesses seeking targeted, brand-aligned imagery.

Corporate branding focus Position MDKauffmann Photography as a marketing asset for LinkedIn and corporate communications, offering headshots, product, and location shoots that enhance clients’ marketing materials and social media presence.

Event and print Leverage the on-site event photography and school/team portraits package to cross-sell to event organizers, PR teams, and schools looking for comprehensive coverage beyond standard studio work.

Tech-enabled delivery Utilize existing tech stack (WordPress, SEO, analytics, experimentation tools) to drive lead capture, optimize pricing/page performance, and demonstrate measurable value through case studies and performance dashboards.

Growth potential Revenue is under one million, indicating an opportunity to scale by targeting mid-market firms, expanding into stock-like offerings or subscription photography packages for ongoing marketing needs, and leveraging competitive positioning against industry players.