Media Allegory
Advertising ServicesNew York, United States51-200 Employees
OUR MISSION Create legendary relationships between brands and consumers OUR VISION Stories have the power to move us. Stories have the power to connect us. Stories have the power to create legend; and in this data rich, attention poor age of consumer control, we have the potential to make the stories of the world’s best brands emotionally relevant to people’s personal narratives in deep, meaningful ways that demand attention, reveal personal connections & create attachment. This is the power of playing a role in the consumer’s personal narrative, the promise of storytelling through media; the purpose of Allegory. THE INSIGHT / THE WHY Regardless of how much data you have, consumers are ultimately in control of their persona narrative and what brands are permitted to be a part of their world THE HOW We created a unique alchemy of storytellers and creative media minds - fueled by business and customer insights and media know-how THE WHAT Allegory - the first media agency built to make a brands story legendary through media experiences THE BRAND TONE Imaginative. Brave. Resourceful. Genuine. Attuned. Passionate. THE BYLINE Create Legend MEASUREMENT Increased brand equity, increased purchase intent, increased brand advocacy, increased social activity/positive commentary, press coverage TITLES Anthropologist, innovator, brand activist, brand advocate PROCESS Storyline
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