Media Dynamics, Inc.

Advertising ServicesNew Jersey, United States2-10 Employees

Media Dynamics, Inc. operates in the advertising services sector, delivering analyses, critiques, and forecasts about the rapidly evolving media, advertising, and marketing landscape. Based in Nutley, New Jersey, the company began in 1982 as a publisher of media oriented newsletters and annual reports and as a consulting service for advertisers, media ad/time sellers, media start-ups, and others. Founders and leaders shaped the firm over time, with Ed Papazian continuing as president and editorial writer, Carol Williams joining in 1988 and becoming partner in 1999 as Senior Vice President and Executive Director, and Elizabeth Wakelin joining in 1998 as a research analyst and advancing to Vice President of Research and Marketing.

In 2018, MDI launched a service called MDI Direct, providing subscribers with weekly alerts on important subjects and online access to Special Reports that include data not available elsewhere. MDI serves a range of industry clients, including broadcast networks, major magazine publishers, TV programmers, media start-ups, TV stations and rep entities, and out-of-home media, and it often designs research studies and advises on positioning to agencies and advertisers. The company emphasizes timely, hard-hitting information rather than routine trend reporting, positioning itself as a source of specialized intelligence within the advertising services landscape.

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