mediaQuant, Inc.

Market ResearchOregon, United States2-10 Employees

mediaQuant is building the “Bloomberg terminal” of earned media measurement; the “Dow Jones” of earned media metrics. We take all the standardization and analytic rigor for measuring stock performance and apply it to the topics covered in global news channels — traditional print and broadcast news, online news, third-party blogs and forums, and social media. With our ratings and powerful analytics, companies can measure, monitor, and respond to the trends, issues, brands, people, and organizations affecting their business. We focus on earned media because it encircles every business. It affects what your customers and partners see — their attitudes, their consideration set. It helps them determine what’s important, what they should ignore, what’s changing around them, and where their world is heading. Most importantly, earned media — credible, trusted, third-party content — is the only media channel that continues to gain effectiveness in influencing customer action. Via $99-a-month subscription to online dashboards, we deliver earned media analytics for a growing, pre-built catalog of thousands of consumer and business trends, brands, and influencers discussed in earned media. We index and distill media coverage down to a simple, comparative score always between 0 and 100, and measure traditional, social and search media within a uniform analytic framework. Our metrics can be compared across topics, time, and media segments, and are portable across markets and industries. Using our analytics, businesses can work smarter by monitoring and managing brand health, evaluating return on PR programs, and aligning messaging and strategy with trending topics, brands, and influencers affecting their business.

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