Mediar
Market ResearchFlorida, United States11-50 Employees
Mediar is a software development company focused on retail media measurement. Its platform ties together in-store media, shopper behavior, and sales data to provide closed-loop attribution and incremental sales insights without the need for new hardware, enabling retailers, consumer packaged goods companies, and retail media networks to standardize in-store measurement with metrics aligned to industry standards. Based in Tampa, Florida, Mediar serves clients seeking to quantify the full shopper journey—from attention through to sales lift—so they can optimize media placements and drive revenue growth within physical stores. The company emphasizes a privacy-by-design approach and seamless integration with existing store systems, along with real-time dashboards and analytics covering store traffic, engagement, and campaign performance. Mediar positions itself as a standard-setting solution for in-store retail media, offering a range of capabilities from attribution and incremental sales measurement to audience and placement optimization.
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