Acquisition synergies Melsoft was acquired by Moon Active in December 2020, presenting potential cross-selling opportunities for Moon Active’s portfolio and leveraging shared distribution channels, monetization strategies, and user acquisition capabilities.

Mobile growth focus From a casual PC origin to a major mobile games presence with hits like My Café and Family Island, Melsoft demonstrates strong mobile growth potential, offering opportunities to expand into new mobile genres or leverage existing live operations for monetization partnerships.

Live operation scale Top games in live operation with millions of installs indicate readiness for promotional collaborations, in-game events, cross-promotions, and large-scale user engagement campaigns.

Tech and tooling A modern tech stack including Defold engagement potential and data tooling like Looker, Redis, Docker, and Jira suggests capacity for advanced analytics-driven marketing, performance tuning, and rapid feature development in partnerships.

Global footprint Offices in Tel Aviv and Vilnius, multiple language and regional market exposure, and a diversified workforce position Melsoft as a gateway for regional licensing, local partnerships, or co-development opportunities across Europe and the Middle East.