Technology Integration MEMBERS1st Community Credit Union leverages advanced technologies like Google Font API, jQuery UI, and PHP in its operations. Highlighting the benefits and compatibility of their tech stack with potential clients can create cross-selling opportunities for technology solutions.

Expansion through Partnerships The recent partnership between MEMBERS1st and Member Access Processing (MAP) for debit and credit card processing presents a clear sales opportunity. Pitching similar solutions to other credit unions that might be seeking efficient payment processing systems can lead to new client acquisitions.

Financial Education Initiatives MEMBERS1st's initiative of offering Lunch and Learns for both employees and the community signals a focus on financial literacy. Developing financial educational products or services and offering them to organizations aligned with this initiative could open avenues for collaboration and sales.

Competitive Positioning Compared to similar credit unions, MEMBERS1st has a revenue in the range of $10M - $50M and a modest number of employees. Highlighting their competitive advantages, such as personalized customer service or flexible financial solutions, could attract clients seeking a more tailored banking experience.

Targeted Market Growth Identifying and targeting markets where there is an overlap in services offered by MEMBERS1st and other credit unions, especially those with higher revenues, like Service Credit Union or UNIFY Financial Credit Union, can lead to strategic partnerships or even acquisitions in the future.