Strategic leadership Menasha recently appointed a new Executive Vice President and Chief Strategy Officer, signaling a focus on strategic growth, transformation initiatives, and potential changes in supplier and technology priorities. This is an opportunity to align with executive priorities and propose modernization, analytics, or process optimization solutions.

Sustainability emphasis Recognition with Gold Vets Ready Employer Certification and a profile as a long-standing packaging leader suggests emphasis on responsible operations and workforce stability. Sales opportunities exist in sustainable packaging, recycled content solutions, and supply chain efficiency improvements that resonate with their commitment to communities and long-term success.

Innovation and tech The tech stack includes Workday Recruiting, Salesforce, SAP Fiori, and other enterprise tools, indicating mature digital processes and potential openness to expanding CRM, ERP integration, analytics, or workflow automation to boost customer experience and manufacturing efficiency.

Growth avenues Operating across Menasha Packaging and ORBIS Corporation with a combined footprint in packaging and reusable solutions presents cross-sell opportunities in sustainable packaging, reusable containers, and supply chain packaging optimization for customers seeking end-to-end solutions.

Industry leadership Recent awards and industry presence at events like PACK EXPO, plus executive-level staffing changes, point to a company actively shaping market positioning. This provides a window for strategic partnerships, co-development of packaging innovations, and joint go-to-market programs targeting evolving retail and manufacturing needs.