Strategic leadership Recent leadership additions including a new Chief Strategy Officer signal a strategic pivot and potential need for scalable packaging and supply chain solutions that align with growth initiatives and new corporate priorities.

Expansion opportunities The combination of Menasha Packaging and ORBIS Corporation alongside active trade show participation suggests opportunities to cross-sell reusable packaging, graphic packaging, and retail display solutions to existing and new customers in broader packaging ecosystems.

Sustainability & certifications Gold Vets Ready Employer certification and Wisconsin Mega Manufacturer of the Year recognition highlight a commitment to responsible practices, presenting a growth channel for sustainable packaging programs and value-driven sustainability claims for customers.

Technology enablement A modern tech stack including iCIMS, Salesforce, Okta, Azure, and Terraform indicates readiness for data-driven account-based selling, streamlined procurement integrations, and scalable customer onboarding and support processes.

Financial & market fit Mid-sized revenue band and 5,001–10,000 employees suggest targeting mid-market to upper-mid-market customers seeking reliable, established packaging and supply-chain partners with proven operations and domain expertise.