Franchise Growth Aggressive store openings in Merced, Parkway, Everett, and an ongoing BrandONE partnership signal a robust franchise pipeline ripe for development support, real estate advisory, and multi-unit procurement opportunities.

Loyalty Expansion The Swirl Club loyalty program launched in May 2026 offers a pathway to upsell, data-driven marketing, and CRM integrations to lift guest frequency and average ticket across the growing store base.

Co-branding Campaigns Recent Hi-Chew collaborations and seasonal grapefruit flavor launches demonstrate a cadence of co-branded campaigns that can be expanded with exclusive SKUs, packaging, and cross-promotional marketing to boost seasonal demand.

Sustainability Differentiator A sustainability-forward dairy profile featuring non-rBST California milk and Live and Active Cultures with an LAC endorsement provides a differentiator for supplier negotiations, premium ingredient sourcing, and ESG-focused marketing partnerships.

International Growth A multinational footprint across the US, Canada, UAE, Bahamas, and Puerto Rico indicates scalable global expansion opportunities, including international supplier networks, cross-border logistics, and region-specific marketing for new markets.