Expansion momentum Menchie's is actively expanding with multiple new store openings across the United States, including California, Washington, and other regions in 2026, presenting ongoing opportunities to cross-sell franchise-related services, location analytics, and site development support.

Loyalty program The launch of Swirl Club in 2026 creates a direct channel for upsell and retention initiatives; there is potential to propose CRM enhancements, targeted promotions, and data-driven loyalty marketing services to deepen guest engagement.

Franchise growth Recent partnership with BrandONE signals a focus on accelerating franchise expansion; sales teams can target franchise development services, training programs, and multi-unit rollout support for prospective franchisees.

Seasonal collaborations Limited-time flavors and yearly collaborations with brands like Hi-Chew offer joint marketing opportunities and co-branded product campaigns that could be monetized through advertising, event activations, and content partnerships.

Tech and data readiness Existing tech stack and large footprint across North America enable data-driven marketing and cloud-based operations; there is potential to offer advanced analytics, seasonal demand forecasting, and integrated digital advertising solutions to optimize performance.