Strong Local Presence Merchants Security Service is the largest security guard provider in Dayton with over 300 employees, indicating a robust local client base and expertise in regional security needs which can be expanded by targeting nearby markets or specialized industries.

Growth Potential With an annual revenue estimated between 10 and 25 million dollars and currently looking to expand their team, the company presents opportunities for scalable service offerings and long-term contracts, especially in personnel-intensive security solutions.

Technology Adoption Utilizing modern web technologies like Squarespace, WordPress, and analytics tools suggests a focus on digital engagement, providing a pathway to offer digital security solutions or integrated tech-based security management systems.

Industry Positioning As a mid-sized player in the security industry competing with large firms like Allied Universal and ADT, Merchants Security can leverage its local dominance to differentiate through personalized service, niche specialization, or value-added solutions to attract regional clients.

Market Opportunities The security and investigations industry continues to grow driven by increased safety concerns and regulatory requirements, positioning Merchants Security to expand into additional sectors such as corporate, educational, or healthcare facilities with tailored security packages.