Strong Brand Engagement Merci Handy's collaborations with popular entertainment franchises like Stranger Things demonstrate a strategic approach to engaging consumers through limited editions and themed skincare kits, indicating opportunities to partner with other entertainment, pop culture, or lifestyle brands to boost product appeal.

Niche Market Focus As a relatively small cosmetics brand with a revenue range of 1-10 million dollars, Merci Handy appears to target a niche market that values honest, simple, and colorful skincare products, offering potential for tailored marketing campaigns and product line extensions aimed at minimalist or value-driven consumers.

Innovative Product Launches Recent product launches like the Astro Pack and themed skincare kits suggest that Merci Handy leverages limited editions and seasonal collections to create buzz and increase sales, a strategy that can be expanded with new themed releases or collaborations to attract repeat customers.

Digital & E-Commerce Focus With a technical infrastructure built on platforms like Shopify, AWS, and social media tools, Merci Handy has a strong online presence and distribution channel, presenting opportunities to enhance digital marketing, personalized online experiences, and international expansion through targeted e-commerce campaigns.

Growth Potential Given the relatively small team size but active product innovation and clear brand positioning, there remains significant growth potential by scaling distribution channels, exploring new markets, and expanding product categories to capture a larger share within the competitive personal care segment.