Niche market focus Target maintenance and repair shops, hobbyists, and antique clock collectors who require specialized clock parts, tools, and finishes; emphasize ongoing replenishment of hard-to-find components (pendulums, mainsprings, bushings) and legacy brands like Howard, Kotton Klenser, and New Life.

Global supply potential Capitalize on Merritt’s worldwide supplier position by expanding international shipping partnerships and offering catalog-driven purchasing for repair services, clock parts, and finishes to clock restoration businesses beyond the United States.

Discovery through tech Leverage existing tech stack (Google Analytics, Tag Manager, core CRM) to identify high-intent audiences, track part searches, and tailor campaigns for hard-to-source items; optimize website navigation for antique clock categories and tool kits.

Strategic partnerships Propose collaborations with clockmakers, restoration studios, and antique retailers to bundle parts with specialized tools and wood finishes, creating recurring revenue through maintenance kits and subscription replenishments.

Expansion opportunities Explore small to mid-market expansion via a storefront or fulfillment hub in growing North American markets and leverage the recent asset investment to showcase a stronger, scalable location footprint for faster delivery of parts and repairs.