Insights

Growth Readiness Metricool reports revenue in the range of 10M-25M with 51-200 employees, indicating a mid-market footprint that can be aligned with scalable social media management solutions and additional productivity features for teams.

Platform Velocity Recent integrations including Bluesky Social, Google Ads, and Facebook Ads suggest a demand for cross-channel analytics and unified ad performance insights, presenting an opportunity to upsell advanced reporting, optimization, and automation modules.

Workflow Efficiency Emphasis on reducing tabs, clarifying numbers, and improving collaboration points to potential value in expanding collaboration workflows, approval routing, and enterprise-grade security to support larger teams.

Competitive Position Metricool operates in a crowded space with several peers of similar size; a targeted differentiation play around faster time-to-insight, influencer/competitor analytics, and tailored onboarding could win mid-market customers from rivals.

Market Expansion The combination of ongoing platform enhancements and a focus on social media management indicates growth opportunities in mid-market segments seeking integrated content calendars, performance metrics, and multi-account governance.

Similar companies to Metricool

Metricool Tech Stack

Metricool uses 8 technology products and services including LinkedIn Ads, Wix, WordPress, and more. Explore Metricool's tech stack below.

Metricool's Email Address Formats

Metricool uses at least 4 email formats:
Metricool Email FormatsExamplePercentage
FirstLast@metricool.comJohnDoe@metricool.com
91%
First@metricool.comJohn@metricool.com
4%
FirstMiddleLast@metricool.comJohnMichaelDoe@metricool.com
3%
FiLast@metricool.comJoDoe@metricool.com
2%

Frequently Asked Questions

What is Metricool's official website and social media links?

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Metricool's official website is mtrbio.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Metricool generate?

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As of August 2026, Metricool's annual revenue is estimated to be $10M - $25M.

What is Metricool's NAICS code?

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Metricool's NAICS code is 5112 - Software Publishers.

How many employees does Metricool have currently?

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As of August 2026, Metricool has approximately 148 employees across 4 continents, including Europe, North America and South America. Key team members include Cto: M. C. P., Chief Customer Officer: J. J. G. P. and Chief Human Resources Officer: H. H. E. Explore Metricool's employee directory with LeadIQ.

What industry does Metricool belong to?

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Metricool operates in the Software Development industry.

What technology does Metricool use?

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Metricool's tech stack includes LinkedIn Ads, Wix, WordPress, Shopify, Wix eCommerce, Google Cloud, WhatsApp Business and PayPal.

What is Metricool's email format?

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Metricool's email format typically follows the pattern of FirstLast@metricool.com. Find more Metricool email formats with LeadIQ.

How much funding has Metricool raised to date?

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As of August 2026, Metricool has raised $4.9M in funding. The last funding round occurred on Aug 12, 2023.

When was Metricool founded?

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Metricool was founded in 2015.
Metricool logo

Metricool

Software DevelopmentCommunity of Madrid, Spain51-200 Employees

Metricool is a software development company based in Madrid, Community of Madrid, Spain, serving social media professionals with a centralized platform for managing content, accounts, messages, and data. Its aim is to reduce complexity by providing a visual calendar to plan and schedule across platforms, and by enabling collaboration with teammates and clients while delivering quick, interpretable metrics that support decision-making.

The company targets individuals and teams involved in social media management, offering a structured workflow that helps users understand performance and justify actions. In addition to core planning and analytics capabilities, Metricool emphasizes streamlined workflows and faster insight generation, positioning itself within the software for social media management sector. A recent development noted is the integration of Bluesky Social, reflecting ongoing expansion of supported platforms. Metricool operates from Madrid and has a growth-oriented profile typical of a mid-sized software firm in the industry.

Section iconCompany Overview

Website
mtrbio.com
NAICS Code
5112 - Software Publishers
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $4.9M

    Metricool has raised a total of $4.9M of funding over 3 rounds. Their latest funding round was raised on Aug 12, 2023 as a Non Equity Assistance.

  • $10M - $25M

    Metricool's revenue is estimated to be in the range of $10M - $25M

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