Insights

Growth Readiness Metricool reports revenue in the range of 10M-25M with 51-200 employees, indicating a mid-market footprint that can be aligned with scalable social media management solutions and additional productivity features for teams.

Platform Velocity Recent integrations including Bluesky Social, Google Ads, and Facebook Ads suggest a demand for cross-channel analytics and unified ad performance insights, presenting an opportunity to upsell advanced reporting, optimization, and automation modules.

Workflow Efficiency Emphasis on reducing tabs, clarifying numbers, and improving collaboration points to potential value in expanding collaboration workflows, approval routing, and enterprise-grade security to support larger teams.

Competitive Position Metricool operates in a crowded space with several peers of similar size; a targeted differentiation play around faster time-to-insight, influencer/competitor analytics, and tailored onboarding could win mid-market customers from rivals.

Market Expansion The combination of ongoing platform enhancements and a focus on social media management indicates growth opportunities in mid-market segments seeking integrated content calendars, performance metrics, and multi-account governance.

Metricool Tech Stack

Metricool uses 8 technology products and services including Sentry, Raphael, PDF.js, and more. Explore Metricool's tech stack below.

  • Sentry
    Issue Trackers
  • Raphael
    Javascript Graphics
  • PDF.js
    Miscellaneous
  • WordPress.com
    Platform As A Service
  • Tailwind CSS
    UI Frameworks
  • Essential Addons for Elementor
    Web Platform Extensions
  • RankMath SEO
    Web Platform Extensions
  • FlexSlider
    Widgets

Metricool's Email Address Formats

Metricool uses at least 2 format(s):
Metricool Email FormatsExamplePercentage
FirstLast@metricool.comJohnDoe@metricool.com
90%
First@metricool.comJohn@metricool.com
5%
FirstMiddleLast@metricool.comJohnMichaelDoe@metricool.com
3%
FiLast@metricool.comJoDoe@metricool.com
2%

Frequently Asked Questions

What is Metricool's official website and social media links?

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Metricool's official website is mtrbio.com and has social profiles on LinkedInCrunchbase.

How much revenue does Metricool generate?

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As of July 2026, Metricool's annual revenue is estimated to be $10M - $25M.

What is Metricool's NAICS code?

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Metricool's NAICS code is 5112 - Software Publishers.

How many employees does Metricool have currently?

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As of July 2026, Metricool has approximately 144 employees across 4 continents, including EuropeNorth AmericaSouth America. Key team members include Cto: M. C. P.Chief Customer Officer: J. J. G. P.Chief Human Resources Officer: H. H. E.. Explore Metricool's employee directory with LeadIQ.

What industry does Metricool belong to?

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Metricool operates in the Software Development industry.

What technology does Metricool use?

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Metricool's tech stack includes SentryRaphaelPDF.jsWordPress.comTailwind CSSEssential Addons for ElementorRankMath SEOFlexSlider.

What is Metricool's email format?

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Metricool's email format typically follows the pattern of FirstLast@metricool.com. Find more Metricool email formats with LeadIQ.

When was Metricool founded?

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Metricool was founded in 2015.
Metricool logo

Metricool

Software DevelopmentCommunity of Madrid, Spain51-200 Employees

Metricool is a software development company based in Madrid, Community of Madrid, Spain, serving social media professionals with a centralized platform for managing content, accounts, messages, and data. Its aim is to reduce complexity by providing a visual calendar to plan and schedule across platforms, and by enabling collaboration with teammates and clients while delivering quick, interpretable metrics that support decision-making.

The company targets individuals and teams involved in social media management, offering a structured workflow that helps users understand performance and justify actions. In addition to core planning and analytics capabilities, Metricool emphasizes streamlined workflows and faster insight generation, positioning itself within the software for social media management sector. A recent development noted is the integration of Bluesky Social, reflecting ongoing expansion of supported platforms. Metricool operates from Madrid and has a growth-oriented profile typical of a mid-sized software firm in the industry.

Section iconCompany Overview

Website
mtrbio.com
NAICS Code
5112 - Software Publishers
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $10M - $25M

    Metricool's revenue is estimated to be in the range of $10M - $25M

Section iconFunding & Financials

  • $10M - $25M

    Metricool's revenue is estimated to be in the range of $10M - $25M

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