Scale and scope Michigan AFL-CIO represents over 1,000,000 active and retired members across 59 unions in Michigan, signaling a large potential audience for communications, donor engagement, training, and member-facing programs.

Strategic communications Recent leadership changes with a new communications director and ongoing efforts to evolve and expand communications indicate opportunities for PR support, content services, media tools, and crisis messaging for a large labor federation.

Digital footprint The organization utilizes multiple tech tools and platforms (LiteSpeed Cache, email services, jQuery, social integrations), presenting opportunities to offer website performance optimization, email deliverability improvement, and digital transformation consulting.

Event and advocacy growth Milestones such as launching the Michigan Electeds Labor Caucus show active organizing and policy engagement, suggesting needs for event management platforms, advocacy DIG tools, data analytics, and member mobilization solutions.

Financial scale With revenue in the hundreds of millions, there is capacity for high-value partnerships, sponsorships, and long-term service contracts in areas like training programs, platform integrations, and member benefit platforms.