Niche Industry Focus MIDAX specializes in providing channel-specific services such as real-time EFT, loyalty marketing, POS, and fuel management primarily for supermarkets, C-Stores, and casinos, indicating a strong foothold in retail and gaming verticals with tailored solutions.

Customizable POS Solutions The launch of Midax Sigma highlights the company's commitment to flexible POS structures that enable retailers to configure checkout environments according to their needs, presenting opportunities to target retail clients seeking customizable hardware and software integrations.

Tech-Driven Support With a dedicated US-based support team available 24/7, MIDAX emphasizes reliable, ongoing customer service, which is essential for clients requiring continuous operational support in high-demand environments such as retail and gaming.

Growth Potential Although currently reporting revenue under 1 million dollars, MIDAX’s decade-long experience and recent product launches indicate potential for growth, especially by expanding its customer base within the retail technology and hardware integration sectors.

Strategic Hardware Partnership As a Diebold Nixdorf reseller known for reliable hardware, MIDAX can leverage this partnership to upsell hardware solutions alongside its software services, creating cross-selling opportunities with security-conscious retail and gaming clients seeking dependable POS systems.