Expansion Opportunity New Gretna facility expansion signals growth and potential cross-sell of parts, service, and body shop capabilities to existing and new Peterbilt customers across multiple locations.

Multi-Location Footprint Five full-service dealerships across Iowa and Nebraska create opportunities for centralized fleet services, regional maintenance programs, and bundled service contracts to improve uptime for local fleets.

Diverse Service Portfolio Offerings include new and used trucks, parts, service, and body shop restoration, enabling upsell of body work, collision repair, and retrofit projects to fleets seeking one-stop support.

Family-Owned Reliability Established since 1964 with a growing workforce, emphasize stable partnerships, loyalty programs, and long-term service agreements to win repeat business from mid-market fleets.

Tech & Marketing Tools Active use of Google Ads, HubSpot, iCIMS, and analytics tools indicates receptiveness to digital demand generation, CRM-driven outreach, and targeted campaign strategies to capture regional fleet buyers.