Library ecosystem Midwest Tape serves libraries across North America, New Zealand, and Australia with physical media and Hoopla Digital, presenting a strong cross-border library ecosystem. Sales opportunity: position bundled library solutions and global licensing to expand partnerships in new regional markets and strengthen multi-region access.

Digital & physical The company combines vast physical media catalog with a robust digital platform Hoopla Digital, enabling a dual revenue model. Sales opportunity: cross-sell integrated bundles that promote both physical media acquisitions and digital circulation, increasing per-library spend.

Hoopla growth Hoopla is a core product delivering all-in-one access for libraries and patrons across multiple devices. Sales opportunity: upsell to libraries by highlighting growth, catalog richness, and ease of patron access to drive digital circulation metrics.

Strategic partnerships Longstanding library partnerships and content provider collaboration underpin value creation for communities. Sales opportunity: leverage partner networks to co-sell content licenses, exclusive collections, and joint promotional campaigns to accelerate adoption.

Expansion readiness With 201-500 employees and a mature, 35-year track record, the company is positioned for scale and product expansion, including international markets and new media formats. Sales opportunity: propose incremental product lines, service tiers, or managed services to capture additional wallet share from existing library customers and enter new regions.