Strategic partnership Midwich US Plus recently expanded its distribution and services footprint through partnerships with QuickLink and Turtle AV, signaling readiness to bolster channel-driven sales and cross-sell professional AV solutions to a broader customer base.

Plus service launch The introduction of Plus as a comprehensive professional services offering creates opportunities to upsell end-to-end AV project support, from design to deployment and ongoing support, appealing to channel partners seeking turnkey solutions.

Emerging markets focus Promotions such as appointing a Head of Emerging Markets indicate a targeted push into newer market segments within the U.S., presenting chances to engage with customers seeking innovative AV deployments and scalable services.

InfoComm momentum Active participation and dialogue at InfoComm 2025 show a high market visibility and potential for consultative selling around hosted solutions, integration capabilities, and upcoming service offerings to attendees and partners.

Mid-market reach With a mid-size employee base and revenue in the tens of millions, Midwich US Plus sits between smaller integrators and large systems houses, offering a compelling entry point for mid-market clients needing robust AV design, implementation, and support.