Insights

Niche Market Target the D+ cup market with wire-free, supportive intimates. Position MINDD as the premium solution for larger cup sizes, leveraging their patented technology and focus on comfort to win partnerships with specialty retailers and boutique chains serving fuller-billed demographics.

Growth Channel Capitalize on existing distribution to Victoria's Secret via online channels and expand direct-to-consumer marketing. Propose wholesale collaborations or limited editions with large lingerie retailers to scale visibility and accelerate revenue growth.

Tech Enable Leverage their ecommerce stack (Shopify, AWS, S3) and performance channels (TikTok Pixel, Open Graph) to run targeted campaigns, retargeting, and content-driven launches. Offer analytics-driven marketing services to optimize conversions and lifecycle value.

Early Funding Position themselves to attract additional capital by highlighting seed funding traction and rapid product innovation since 2020. Propose investor-led growth partnerships or strategic financing to scale manufacturing, inventory, and international expansion.

Brand Differentiation Emphasize wire-free design, body-positive branding, and size inclusivity (28A to 46H) as key differentiators. Propose collaborations with wellness and fashion influencers to strengthen brand equity and unlock new merchandising opportunities in both online and brick-and-mortar retailers.

Similar companies to MINDD™

MINDD™ Tech Stack

MINDD™ uses 8 technology products and services including iCIMS, Amazon Web Services, Shopify, and more. Explore MINDD™'s tech stack below.

MINDD™'s Email Address Formats

MINDD™ uses at least 1 email format:
MINDD™ Email FormatsExamplePercentage
First@minddbra.comJohn@minddbra.com
100%

Frequently Asked Questions

What is MINDD™'s official website and social media links?

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MINDD™'s official website is minddbra.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does MINDD™ generate?

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As of July 2026, MINDD™'s annual revenue is estimated to be <$1M.

What is MINDD™'s NAICS code?

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MINDD™'s NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does MINDD™ have currently?

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As of July 2026, MINDD™ has approximately 5 employees across 2 continents, including Asia and North America. Key team members include Fit Model: R. S. and Consultant: N. L. B. Explore MINDD™'s employee directory with LeadIQ.

What industry does MINDD™ belong to?

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MINDD™ operates in the Retail Apparel and Fashion industry.

What technology does MINDD™ use?

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MINDD™'s tech stack includes iCIMS, Amazon Web Services, Shopify, BigCommerce, Google Workspace, Amazon Pay, Google Pay and Venmo.

What is MINDD™'s email format?

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MINDD™'s email format typically follows the pattern of First@minddbra.com. Find more MINDD™ email formats with LeadIQ.

How much funding has MINDD™ raised to date?

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As of July 2026, MINDD™ has raised $1M in funding. The last funding round occurred on Dec 15, 2020 for $1M.

When was MINDD™ founded?

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MINDD™ was founded in 2018.
MINDD™ logo

MINDD™

Retail Apparel and FashionAlberta, Canada2-10 Employees

MINDD™ operates in the Retail Apparel and Fashion industry, designing bras and bodywear without underwires that aim to support the body while maintaining comfort. The product line covers a wide range of bust sizes—from 28A to 46H—and includes designs protected by patents.

The company is based in Calgary, Alberta, and operates with a small team. It was founded by Helena Kaylin and released its inaugural collection in 2020.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2018
Employees
2-10

Section iconFunding & Financials

  • $1M

    MINDD™ has raised a total of $1M of funding over 1 rounds. Their latest funding round was raised on Dec 15, 2020 in the amount of $1M as a Seed.

  • <$1M

    MINDD™'s revenue is estimated to be in the range of <$1M

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