Mochila

Technology, Information and InternetUnited States11-50 Employees

Mochila was a web-based media marketplace for print, audio, video and photo content. The company collected and syndicated media from hundreds of content-providers to thousands of publications and web sites. Mochila members included The Associated Press, MSNBC.com, Rodale, Hearst Magazines, Hachette.com, Scientific American, Getty Images, and babycenter.com.

Mochila’s ad-supported online syndication enabled editors and webmasters to embed articles, photos and videos on their web sites via Javascript or XML, similar to YouTube videos. Multimedia channels corresponding to niche content could also be programmed and embedded in web pages. Ad profits were split between the original publisher, re-publisher and Mochila. Embedded channels would refresh dynamically, like RSS feeds.

Mochila also syndicated content to traditional publications on a piece by piece basis, like traditional newswire services, redistributing articles and photos to newspapers and magazines. Sellers to the Mochila marketplace could set and adjust the price of their content and exclude certain publications or regions from usage.

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