Expanding market presence Modell's Sporting Goods recently opened a new location in Washington, D.C., showcasing a commitment to expanding its market presence. This presents a sales opportunity for partnerships with local sports teams and organizations to offer branded merchandise or sponsor events.
Product diversification With the launch of the 'fairy-fantasy-rave' collection, Modell's Sporting Goods demonstrates a focus on innovative and unique product offerings. Sales teams can capitalize on this by promoting these exclusive collections to attract a niche market segment looking for distinctive sporting goods and apparel.
Employee engagement through merchandise By emphasizing that associates and customers are their top assets, Modell's creates an opportunity to boost employee engagement through personalized merchandise. Sales development reps can work on creating custom apparel or gear for employees, fostering a sense of belonging and loyalty.
Targeting reopening markets After bankruptcy filings and store closures, Modell's is in a phase of restructuring and reopening. Sales professionals can tap into this situation by offering solutions that support the reopening process, such as tech upgrades, marketing strategies, or employee training programs.
Competitive positioning with financial backing Despite past financial challenges, Modell's large revenue potential places it in a competitive position within the industry. Sales teams can leverage this information to emphasize the company's stability and financial backing when approaching potential partners or investors.
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