Digital Transformation Potential Molson Coors GBS employs a diverse tech stack including SailPoint Identity Security Cloud, ServiceNow, and Microsoft Defender, indicating an active investment in cybersecurity, IT service management, and cloud solutions. This provides opportunities to offer advanced security, cloud infrastructure, and digital process automation solutions to enhance their operational resilience and efficiency.

Cost Optimization Efforts Recent restructuring and workforce reductions, such as the planned decrease of 400 employees and previous layoffs, highlight a focus on cost management. Sales efforts could target solutions that support cost-effective scaling, workforce optimization, and automation tools to help streamline operations amid ongoing financial adjustments.

Sustainability Initiatives Molson Coors is actively strengthening its sustainability focus with new leadership in EMEA & APAC dedicated to eco-friendly manufacturing and supply chain goals. This opens avenues for offering sustainable packaging, renewable energy solutions, and environmental compliance technologies aligned with their corporate sustainability targets.

Expansion and Partnership Opportunities The company recently engaged in a multi-million expansion project with Hixson Inc and maintains long-term sponsorship deals at major event days, such as Major Match Days. These activities suggest an openness to partnerships and services that enhance brand presence, event sponsorship, and experiential marketing initiatives.

Market and Demand Trends Given the weakening demand and declining sales since 2021, Molson Coors may be receptive to innovative marketing strategies, consumer engagement platforms, and new product development solutions that can stimulate sales growth and counteract declining market trends.