Niche market Target new mom and lactation-focused channels by leveraging the existing private Facebook group and MomTalks interviews to identify pain points, product recommendations, and influencer collaborations that can drive trials and subscriptions.

Growth potential Capitalize on mid-market revenue and small team size by offering expanded product bundles (starter kits, subscription plans, and loyalty programs) to boost average order value and customer lifetime value among new mothers.

Tech leverage Enhance omnichannel sales and retargeting using current tech stack (Shopify/BigCommerce, AdRoll, Mailchimp) to run personalized campaigns for first-time buyers, cart abandoners, and repeat purchasers in the lactation space.

Strategic partnerships Pursue collaborations with pediatricians, prenatal clinics, doulas, and baby care brands to co-market lactation supplements, expand distribution, and gain legitimacy through trusted referrals.

Competitive positioning Differentiate on all-natural, traditionally used remedies and safety emphasis by showcasing evidence-backed testimonials and expert interviews to counter larger competitors and capture share among health-conscious moms.