Market Expansion Opportunity Mosaic Tile's recent launch of Rare Blue and Pink Onyx collection presents an opportunity to target customers seeking unique and classic tile designs not readily available from competitors.

Strategic Competitive Analysis While Mosaic Tile competes with larger companies like Emser Tile and Daltile, its focus on diverse ceramic tile products and personalized service can be leveraged to attract customers looking for specialized solutions in the design services industry.

Target Audience: Mid-Atlantic Region Being the largest independent distributor in the Mid-Atlantic Region, Mosaic Tile should capitalize on its local presence and brand reputation to target customers seeking high-quality ceramic tiles and exceptional customer service in the region.

Technology Integration Advantage With a tech stack including iCIMS, Microsoft 365, and Twitter, Mosaic Tile can enhance its sales and marketing efforts by leveraging digital platforms to reach a wider audience and engage potential customers through social media and online recruitment channels.

Customer Engagement Strategy Mosaic Tile's professionally trained staff and ten Design Centers provide a unique opportunity to engage customers seeking technical expertise and design advice, offering a personalized experience that can drive customer loyalty and word-of-mouth referrals.