boutique video Target mid single digit MRR to low multi-million revenue clients in media, entertainment, and retail who require compelling storytelling and measurable ROI, leveraging Mothlight’s focus on Real People to differentiate campaigns.

scale opportunities Offer scalable video production and distribution packages that accommodate growing brands, highlighting integration with Vimeo and Squarespace Commerce to streamline publishing and e-commerce tied video campaigns.

tech advantage Position Mothlight as a tech-enabled partner using familiar tools (iCIMS for talent workflows, Google Workspace for collaboration, Piwik PRO Core for analytics) to deliver data-driven content strategies and measurable results for clients.

partner expansion Leverage relationships with mid-market retailers and hospitality brands similar to the scale of CB2 and West Elm to expand into other verticals such as home goods, lifestyle brands, and small-format broadcast partners.

growth metrics Emphasize case potential around ROI metrics and view-through analytics to attract clients seeking tangible performance, positioning revenue growth as a function of optimized storytelling and targeted distribution.