Market Position Motif Jewelers has a strong regional presence with over 35 years of family-owned operations in Michigan, offering a curated selection of luxury jewelry and accessories. Their focus on reputable designer brands creates opportunities to cross-sell and upsell premium collections.

Customer Engagement Utilizing digital tools such as Google Analytics, Facebook Pixel, and Google Ads indicates a focus on targeted marketing and customer analytics, which can be leveraged to personalize marketing campaigns and improve customer acquisition strategies.

Relocation Strategy Relocating their flagship store in Taylor suggests a potential for increased foot traffic and sales in a new area, providing an opening to introduce new marketing initiatives, promotions, or exclusive collections to attract both existing and new customers.

Growth Potential With estimated revenues between 10 and 25 million dollars and a relatively small team, there are opportunities to expand product lines, increase marketing spend, or introduce innovative sales channels to accelerate growth.

Competitive Landscape Competing with well-known luxury brands like Tiffany & Co. and David Yurman provides a niche advantage by emphasizing personalized service and local community ties, which could be further enhanced through exclusive events and loyalty programs to deepen customer relationships.