Growth expansion MOVATI Athletic is rapidly expanding with new locations including Edmonton and Harvest Hills, Alberta, and recently expanding offices in Ontario and the US. This presents cross-location sponsorships, corporate wellness partnerships, and facility-level enterprise deals as they scale.

Premium positioning Positioned as a leading premium fitness brand blending luxury, performance, and community, MOVATI appeals to higher-spend members and enterprise clients seeking upscale wellness programs, performance-based memberships, and branded experiences.

Membership opportunity With over 2,000 staff and a member-centric culture, there is potential to upsell corporate memberships, group training packages, and hosted wellness events to local employers and partner organizations near new clubs.

Digital and tech A tech stack that includes SharePoint, Entra ID, and engagement tools implies readiness for enterprise-style partnerships, CRM integrations, and member engagement platforms to streamline onboarding, scheduling, and corporate wellness reporting.

Community and awards Recent recognition such as Best of YEG Thrive Award highlights momentum in multi-location operations. This can be leveraged to win RFPs for facility upgrades, training programs, and exclusive fitness experiences for large organizations.