Market Exit Strategy Xperience Fitness has recently closed multiple locations across Wisconsin and California, indicating a potential shift in their business focus. This presents an opportunity to offer tailored solutions for operational restructuring or expansion support as they potentially reevaluate their market presence.

Growth Opportunities Despite recent closures, Xperience Fitness previously opened new locations in Minnesota and Georgia, showing potential for future expansion. Sales efforts could focus on franchising, regional growth solutions, or new market entry support to capitalize on their development plans.

Technology Integration Utilizing a diverse tech stack including Salesforce, Google Analytics, and WooCommerce suggests openness to digital transformation. Offering advanced data-driven engagement, membership management, or customer experience platforms could enhance their operational efficiency and member retention.

Financial Position With revenues estimated between $100 million and $250 million, Xperience Fitness has significant financial resources that could be directed toward technology upgrades, marketing initiatives, or strategic partnerships, presenting opportunities for high-value sales propositions.

Competitive Landscape Operating in a highly competitive industry with peers like Planet Fitness and 24 Hour Fitness, Xperience Fitness may be seeking innovative ways to differentiate itself. Solutions in member engagement, loyalty programs, or cost-effective marketing could help strengthen their market position and drive memberships.