Strong Industry Reputation MSA Professional Services has a notable presence in the civil engineering sector, ranking No. 288 on ENR's Top 500 Design Firms list for 2025, indicating solid industry recognition and a credible reputation which can facilitate trust-building with prospective clients.

Expanding Leadership Recent leadership hires and promotions, including the addition of a director for applied technology and innovation and a new CEO, suggest ongoing strategic growth and a focus on technological advancement—opportunities to collaborate on innovative infrastructure projects.

Sustainable Development Focus With a specialization in sustainable community development, MSA appeals to government and private clients seeking environmentally responsible infrastructure solutions, creating sales potential within green projects and eco-friendly initiatives.

Government and Municipal Engagement Numerous projects with municipal, county, and federal clients, such as the collaboration on Madison’s parks plan, highlight opportunities to explore additional public sector infrastructure and planning contracts nationwide.

Technology Integration Investment in applied technology and GIS solutions indicates openness to modern tech-driven project approaches, presenting a chance to offer advanced engineering, analytical, and geographic data services aligned with MSA's strategic initiatives.