Growth through hiring MSA’s recent hires in Milwaukee and the expansion of project management capabilities indicate active growth in water services and GIS disciplines, signaling opportunities to offer scalable program management, training, and integrated civil engineering solutions to support larger or multiple project pipelines.

Recognition and credibility A top 500 ENR ranking and award wins for waterfront and drainage projects enhance market credibility, creating openings to propose higher-value, long-term design-build and master planning engagements with clients seeking proven, award-winning partners.

Technology enabled The IMERITUS pilot and collaboration with EFCG demonstrate a focus on capturing tacit knowledge and turning it into capital assets; this points to opportunities to offer knowledge management, digital twin, GIS augmentation, and asset lifecycle services to municipal and corporate clients.

Sustainability focus MSA emphasizes sustainable development and community-focused infrastructure; sales conversations can emphasize resilience, climate-adaptive design, and green infrastructure programs to win municipal and state projects seeking sustainability commitments.

Regional growth leverage With 19 offices across five states and a sizable Midwest footprint, there is potential to cross-sell integrated services to municipalities and developers within existing regional networks, including surveying, planning, funding expertise, and environmental sciences for large-scale projects.