Policy Advocacy MSSNY is a nonprofit advocacy organization representing physicians and health care stakeholders in New York, presenting opportunities to offer policy analytics, stakeholder engagement platforms, and lobbying support services to streamline advocacy efforts and physician relations.

Litigation & Compliance Recent involvement in multimillion-dollar MDL against major insurers signals a need for risk management, reimbursement optimization, and claims analytics solutions that help navigate payer disputes and recover revenue.

Technology Stack Existing use of Power BI, SAS, Tableau, Epic Systems, and other tools indicates openness to data analytics, EHR integrations, and CRM/marketing automation enhancements, suggesting opportunities for advanced analytics, reporting, and interoperability solutions.

Leadership & Growth New executive appointments in 2026 (President, Assistant Secretary, Treasurer, etc.) and a mid-size staff base imply potential interest in governance portals, board communication tools, and professional development or membership engagement platforms.

Membership Scale With an extensive physician and trainee network (~30,000 members) and a 51–200 employee organization profile, MSSNY may benefit from membership onboarding, event management, and targeted communications solutions to sustain engagement and expand services.