Executive turnover Recent leadership changes with appointments of a new CEO and senior talent advisor (Tana Thomson as CEO and Madelyn Mackie as CEO) suggest potential hiring waves, leadership succession opportunities, and the need for executive-level recruiting and coaching services.

Growth potential Revenue range indicates a small to mid-size firm in the staffing space with room for scale; target Mulberry for strategic partnerships, expanded service offerings, and broader talent solutions beyond core roles to capture upsell opportunities in HR, finance, operations, and project management.

Tech stack synergy Current technologies (Dayforce HCM, Deltek, CRM-like tools, and digital marketing tech) point to potential for integrated talent management, payroll/HRIS enhancements, and data-driven recruiting services that align with Mulberry’s operational needs.

Culture and retention Emphasis on long-term success, culture fit, and reducing turnover signals opportunities to offer retention-focused programs, leadership development, and workforce planning services to improve client outcomes.

Market positioning Operating in a competitive US staffing landscape with large peers, Mulberry can be approached as a strategic partner for mid-market HR and admin verticals; propose differentiated services, scalable recruitment processes, and blended talent solutions to win enterprise-minded clients.