Automated finishing Opportunity to upsell Separo PRO and upcoming automated book production solutions to current customers and prospects in book printing, binding, and hybrid workflows, leveraging Muller Martini’s leadership in print finishing and digital transformation.

New client expansion Recent client acquisition, such as Kern GmbH, indicates continued market penetration. Target similar saddle stitcher customers in related regions and segments to grow installation base and service contracts.

Service and support Strong U.S. presence and responsive service team create a platform for expanding maintenance, remote monitoring, and smart service models to drive recurring revenue through contracts and parts sales.

Innovation pipeline Launch of Separo PRO and a 7000-cycle perfect binder showcases a track record of high-value equipment introductions. Use product roadmaps to target printers seeking automated, high-efficiency finishing lines and digital transformation.

Strategic partnerships Leverage dual-brand strength (Müller Martini and Hunkeler) to cross-sell integrated solutions that combine hardware, software, and optimized workflows to attract customers pursuing offset, digital, and hybrid production with cloud-enabled services.