Growing Presence My Burger is expanding within Minnesota, opening new locations in Edina and Eden Prairie, indicating strong regional growth potential and opportunities to introduce location-specific marketing and catering services.

Mid-Range Revenue With annual revenues ranging from 10 to 25 million dollars, the company displays a solid financial position within the fast-casual segment, suggesting capacity for partnerships or product upselling.

Target Audience Serving a mid-sized team of 51 to 200 employees, My Burger appeals to local communities and businesses, opening avenues for corporate collaborations, employee discounts, or event catering.

Digital Engagement Their use of diverse tech platforms such as TikTok and Snowplow showcases a focus on digital marketing and customer data analysis, presenting sales opportunities through targeted advertising and personalized promotions.

Competitive Edge As a regional chain competing with brands like Shake Shack and In-N-Out Burger, My Burger can leverage its local roots and menu customization options to attract loyal customers, providing opportunities for customized product offerings or loyalty programs.