Growing IT services Target My Choice Software as a mid-sized IT services firm with a growing client base (over 80,000 annually) and a broad portfolio that includes IT parts sourcing, cloud solutions, development and design services. Position them for cross-sell across these offerings to existing customers and upsell into managed services and training.

Vertical expansion Leverage their involvement in federal and educational verticals to propose compliant procurement solutions, licensing services, and scalable cloud or security offerings suitable for government and academic environments, expanding into new contract vehicles and partnerships.

Millennial culture Highlight opportunities to introduce modern collaboration tools, DevOps workflows, and innovative software platforms that align with their millennial workforce, while offering technology training, certification programs, and talent development services to attract and retain top IT professionals.

Financial potential With reported revenue in the 10M to 25M range and a lean employee base, present highly convertible pilot projects, performance-based engagements, and scalable managed services that can demonstrate rapid ROI and drive growth without large upfront commitments.

Competitive positioning Position as a flexible, agile partner capable of sourcing IT parts and providing end-to-end services at a competitive price point relative to larger retailers. Offer procurement optimization, supplier consolidation, and value-added analytics to help them compete with larger distributors.