Expansion momentum My Place Hotels is actively expanding with multiple franchise deals and new openings across the Midwest and Colorado, signaling growing demand and ongoing opportunities for partnerships, multi-property deals, and regional development financing.

Loyalty and value The launch of Stay Rewarded Member Rates demonstrates a focus on guest loyalty and differentiated pricing, creating opportunities to upsell corporate stay programs, extended-stay campaigns, and targeted B2B partnerships.

Franchise growth A robust franchise model is driving growth, including deals with Lloyd Companies and Indus Empire Investment, indicating potential for sales outreach to regional developers, investment groups, and franchise brokers seeking scalable hotel portfolios.

Strategic markets Recent openings and planned developments in Colorado, Arkansas, Kansas, and the Dakotas point to favorable markets with demand from energy, travel, and regional commerce—ideal for targeted sales pitches around location analytics, market entry support, and site selection.

Competitive positioning With a heritage from successful budget-brand concepts and a clear value proposition, My Place Hotels offers a cost-efficient, long- and short-term friendly model, presenting upsell opportunities to corporate travel managers, government lodging programs, and long-stay customers.