Partnerships for growth MyState Bank has recently partnered with Backbase to modernize its digital banking offering, presenting a sales opportunity for technology solutions providers to offer innovative digital solutions to enhance customer experience.

Merger opportunities With the merger with Auswide Bank Ltd., MyState Bank may have expanded footprint and customer base, providing potential sales opportunities for businesses in the financial services sector looking to tap into a larger market segment.

Strategic hires The appointment of key personnel such as Tim Newman as General Manager, Lending and Melanie Kafka as Regional Manager presents a chance for sales professionals in the banking industry to collaborate on tailored solutions to meet the evolving needs of these departments.

Community partnerships By partnering with Colony 47 for the JumpStart program, MyState Bank showcases its commitment to community initiatives, opening avenues for businesses focusing on social impact to collaborate on meaningful projects and possibly secure long-term partnerships with the bank.

Recognition for excellence The accolades received by MyState Bank, such as the recent Mozo’s ‘Expert’s Choice Award,’ highlight its commitment to excellence. This recognition can be leveraged by sales representatives to enhance credibility and trust among potential clients seeking to partner with an award-winning financial institution.