Innovative Measurement Solutions Médiamétrie's recent launch of cross-media TV and CTV advertising measurement solutions indicates a focus on integrated audience analytics, presenting opportunities to offer complementary data technology, analytics platforms, or consultancy services to enhance their measurement capabilities.

International Expansion With active operations in France and abroad, Médiamétrie is seeking to expand its global footprint, creating potential sales avenues for localization tools, multilingual solutions, and international media research partnerships.

Data-Driven Trends The launch of initiatives like MyTREND-e and Data Targets demonstrates their commitment to understanding internet and media trends, opening doors for advanced analytics, market intelligence tools, and audience segmentation solutions.

Strategic Collaborations Partnerships with companies like AudienceProject and Kantar showcase their openness to integrating innovative technologies, signaling opportunities for joint ventures or technology licensing in audience measurement and media analysis tools.

Focus on Digital Transformation Their investment in digital tools and online surveys reflects a shift towards digital and online media, creating demand for digital advertising solutions, data management platforms, and digital content analytics services.